Roselier was born from a simple thought: What if a gift could stay a secret… until the very last second? We believe the moment of reveal is just as important as the gift itself. That is why our roses are not immediately seen. Whether you pick them up yourself or have them delivered, the surprise remains protected—hidden beautifully inside our signature Roselier Box. Smooth, elegant, and deliberately understated on the outside, while inside waits a perfect, breathtaking reveal. It is a gift that unfolds like a memory being unwrapped. Inside, the roses are not simply placed. They are watered, supported, and held in their natural form, allowing each bloom to arrive fresh, vibrant, and with its full, long stem—a symbol of strength, elegance, and authenticity. Because a rose should not lose its beauty just to fit inside a box—Roselier honors the flower exactly as nature designed it. Each box becomes a ritual: open, reveal, breathe in the moment— and let the surprise unfold.

Our holding and headquarters are proudly based in Dubai, a city known for excellence, luxury, and global ambition. From this international hub, we are expanding across continents. In 2025, Roselier begins its European journey—launching first in Germany, Italy, and Switzerland. These markets mark only the beginning of our global footprint, as we continue to bring Roselier to select destinations around the
world.

From Ecuador to You Quality is our foundation. Our roses are freshly sourced from the mountains of Ecuador, where the unique climate—high altitudes, rich volcanic soil, and natural sunlight—creates some of the world’s most extraordinary roses. Their stems grow longer, their colors deeper, and their petals fuller. Immediately after harvest, each rose is carefully treated, preserved, and transported in climate-controlled conditions—delivered fresh from Ecuador directly to our ateliers. From the farm to the box, every step is managed with precision to ensure that what you receive is nothing less than perfection.

Our vision is simple and bold: Roselier Roses Around the World. We imagine a world where gifting becomes more intentional, where elegance speaks louder than words, and where a single rose can create moments that last. Roselier seeks to redefine what it means to give a flower—turning it into a timeless ritual, a luxury gesture, and a shared emotional memory. From Dubai to New York, Milan to Tokyo—our goal is to see Roselier Boxes carried into hotels, celebrations, corporate moments, and the hands of people who matter.